Market research shows that consumers crave local food products, but are unable to find them in mainstream grocery stores. In order to reach these sustainably-minded consumers, local producers need to sell their products in mainstream grocery stores. To help both consumers and producers, Matthew Kennedy, CEO of Kennedy Creative in New Richmond, and his business partners have created Sustain Brand. Sustain is a national brand that is comprised of only local products, all sourced within a half day's drive.
Sustain is the first dedicated locally owned, locally grown line of value-added products in mainstream grocery stores and delivers local sustainability by buying and reselling local products under one nationally scalable brand name. Several specialty/health food stores and IGA supermarkets have agreed to carry Sustain products locally. Currently, the Rivertown IGA in New Richmond carries Sustain brand salsa. Sustain is adding other products such as ice cream, potato chips, fresh produce, fresh baked goods, salad dressing, and micro-brew beers to name a few.
Sustain is currently operating food webs in the Central Ohio Valley and the Adirondack region of New York and is planning multiple food webs across the United States. Eight food webs are planned east of the Mississippi River and will utilize produce and inputs from local farms within 300 miles of each food web base. Reducing food miles to store shelf minimizes carbon emissions and the need for preservatives, as well as offering Sustain freight savings over nationally distributed products. These savings will allow Sustain to guarantee a premium to local farmers to help move local supply. Consumers will know that Sustain brand means local; no product travels more than a half day's drive. Look for Sustain products and Eat your way to Sustainability!
Watch a brief video on Sustain products here. To learn more about Sustain brand, view its Web site www.sustainbrand.com.
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